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	<title>Auckland &#124; copywriter</title>
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	<link>http://co-writer.co.nz</link>
	<description>copywriting, PR and general business marketing tips from co-writer</description>
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		<title>How to write a news release</title>
		<link>http://co-writer.co.nz/2012/05/how-to-write-a-news-release/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-write-a-news-release</link>
		<comments>http://co-writer.co.nz/2012/05/how-to-write-a-news-release/#comments</comments>
		<pubDate>Mon, 14 May 2012 03:31:23 +0000</pubDate>
		<dc:creator>Josie Fitzhugh</dc:creator>
				<category><![CDATA[business tips]]></category>
		<category><![CDATA[copywriting tips]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising puffery]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[news release]]></category>
		<category><![CDATA[quick tips]]></category>
		<category><![CDATA[writing]]></category>

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		<description><![CDATA[When you want to grab attention in the media, or even just make customers sit up and take notice of your latest products by writing for your website, it pays to stick to tried and tested structures. Here are a few tips on how to structure a news release: A news release is cut from [...]]]></description>
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		<title>Plan a presentation in three easy steps</title>
		<link>http://co-writer.co.nz/2012/04/plan-a-presentation-in-three-easy-steps/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=plan-a-presentation-in-three-easy-steps</link>
		<comments>http://co-writer.co.nz/2012/04/plan-a-presentation-in-three-easy-steps/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 11:06:07 +0000</pubDate>
		<dc:creator>Josie Fitzhugh</dc:creator>
				<category><![CDATA[business tips]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[easy ways to plan a presentation]]></category>
		<category><![CDATA[plan a presentation]]></category>
		<category><![CDATA[power of three]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[writing a presentation]]></category>

		<guid isPermaLink="false">http://co-writer.co.nz/?p=818</guid>
		<description><![CDATA[So the email comes though, you have 4 days to plan a presentation. The angst caused by the blank computer screen drives you to the nearest coffee shop and deep into any other task you can lay your hands on. Suddenly you have 12 hours to plan a presentation. You can easily plan a presentation [...]]]></description>
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		<title>Share your world &#8211; write with personality</title>
		<link>http://co-writer.co.nz/2012/04/share-your-world-write-with-personality/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=share-your-world-write-with-personality</link>
		<comments>http://co-writer.co.nz/2012/04/share-your-world-write-with-personality/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 01:11:03 +0000</pubDate>
		<dc:creator>Josie Fitzhugh</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[building trust]]></category>
		<category><![CDATA[business personality]]></category>
		<category><![CDATA[business writing]]></category>
		<category><![CDATA[making a business sound unique]]></category>
		<category><![CDATA[write with personality]]></category>

		<guid isPermaLink="false">http://co-writer.co.nz/?p=799</guid>
		<description><![CDATA[One of the things I love about copywriting is that I regularly get the chance to uncover and develop a personality for a business or offering. And I wish more people did it. &#160; I&#8217;m tired of &#8216;punchy&#8217; marketing copy that sells a product but fails to build trust in the people behind the business. [...]]]></description>
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		<title>call to action &#8211; get selling, fast</title>
		<link>http://co-writer.co.nz/2012/04/call-to-action-get-selling-fast/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=call-to-action-get-selling-fast</link>
		<comments>http://co-writer.co.nz/2012/04/call-to-action-get-selling-fast/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 03:01:32 +0000</pubDate>
		<dc:creator>Josie Fitzhugh</dc:creator>
				<category><![CDATA[business tips]]></category>
		<category><![CDATA[copywriting tips]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[active words]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[words that sell]]></category>
		<category><![CDATA[writing for a website]]></category>

		<guid isPermaLink="false">http://co-writer.co.nz/?p=779</guid>
		<description><![CDATA[“If you don’t ask, you won’t get.” “I’m not a mind-reader.” My mum talked a lot of sense. She wasn’t a marketer. But she knew the importance of a good call to action. &#160; What is a call to action? You need to lead people so that they do exactly what you want them to [...]]]></description>
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		<title>Posters that sing out</title>
		<link>http://co-writer.co.nz/2012/03/posters-that-sing-out/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=posters-that-sing-out</link>
		<comments>http://co-writer.co.nz/2012/03/posters-that-sing-out/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 01:03:53 +0000</pubDate>
		<dc:creator>Josie Fitzhugh</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://co-writer.co.nz/?p=764</guid>
		<description><![CDATA[Imagine giving your company a voice&#8230;. &#160; I&#8217;ve just spotted an article on the BBC News website about the development of printed posters capable of playing music. I&#8217;m really excited about this. I wonder how long it will take before we see them on the streets? &#160; What a fantastically interactive world we live in [...]]]></description>
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		<title>Networking &#8211; what it is, what it isn&#8217;t</title>
		<link>http://co-writer.co.nz/2012/03/networking-what-it-is-what-it-isnt/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=networking-what-it-is-what-it-isnt</link>
		<comments>http://co-writer.co.nz/2012/03/networking-what-it-is-what-it-isnt/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 22:55:00 +0000</pubDate>
		<dc:creator>Josie Fitzhugh</dc:creator>
				<category><![CDATA[business ethics]]></category>
		<category><![CDATA[business tips]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://co-writer.co.nz/?p=760</guid>
		<description><![CDATA[I was with a group of BNI members yesterday &#8211; that&#8217;s Business Network International if you aren&#8217;t familiar with it. The purpose of BNI is to create just the right structure for generating referrals between businesses. It is built on the premise &#8216;givers gain&#8217; &#8211; you support other people in business and they&#8217;ll support you. [...]]]></description>
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		<title>Change is good for business</title>
		<link>http://co-writer.co.nz/2012/03/change-is-good-for-business/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=change-is-good-for-business</link>
		<comments>http://co-writer.co.nz/2012/03/change-is-good-for-business/#comments</comments>
		<pubDate>Sun, 18 Mar 2012 23:17:57 +0000</pubDate>
		<dc:creator>Josie Fitzhugh</dc:creator>
				<category><![CDATA[business tips]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business change]]></category>
		<category><![CDATA[change is good]]></category>
		<category><![CDATA[neophilia]]></category>
		<category><![CDATA[people like to do business with people they like]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://co-writer.co.nz/?p=748</guid>
		<description><![CDATA[Everyone knows the saying “people like to do business with people they like.” But what is it that makes it true? Basically it all comes down to trust. In sales, we talk a lot about trust. To win clients, standard advice says that you have to get them to know you, then like you, then [...]]]></description>
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		<title>Talk more and save money &#8211; employee communications</title>
		<link>http://co-writer.co.nz/2012/02/employee-comms/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=employee-comms</link>
		<comments>http://co-writer.co.nz/2012/02/employee-comms/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 19:13:17 +0000</pubDate>
		<dc:creator>Josie Fitzhugh</dc:creator>
				<category><![CDATA[business tips]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[employee communications]]></category>
		<category><![CDATA[it's good to talk]]></category>
		<category><![CDATA[retention]]></category>

		<guid isPermaLink="false">http://co-writer.co.nz/?p=694</guid>
		<description><![CDATA[I think it is going to be an interesting year for employees. We&#8217;re not out of the woods just yet but many economies are more stable. And experts are predicting an end to the inertia that has happened over the last 2-3 years in the job market. &#160; Certainly in my industry &#8211; marketing and [...]]]></description>
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		<item>
		<title>Feedback &#8211; friend or foe?</title>
		<link>http://co-writer.co.nz/2012/02/feedback-friend-or-foe/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=feedback-friend-or-foe</link>
		<comments>http://co-writer.co.nz/2012/02/feedback-friend-or-foe/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 00:12:26 +0000</pubDate>
		<dc:creator>Josie Fitzhugh</dc:creator>
				<category><![CDATA[business tips]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[BNI]]></category>
		<category><![CDATA[BNI Newmarket]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[Joseph Folkman]]></category>
		<category><![CDATA[self-development]]></category>

		<guid isPermaLink="false">http://co-writer.co.nz/?p=725</guid>
		<description><![CDATA[I&#8217;m a member of BNI &#8211; Business Networking International. BNI is a networking group where people come together to share referrals, learn from each other and generally build a stronger business community. I am a member of the Newmarket BNI group (or chapter) in Auckland where I stand as the education co-ordinator. This means that every week when we meet [...]]]></description>
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		<title>Short copy wins</title>
		<link>http://co-writer.co.nz/2012/02/short-copy-wins/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=short-copy-wins</link>
		<comments>http://co-writer.co.nz/2012/02/short-copy-wins/#comments</comments>
		<pubDate>Sun, 12 Feb 2012 21:29:31 +0000</pubDate>
		<dc:creator>Josie Fitzhugh</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[andy maslen]]></category>
		<category><![CDATA[co-writer]]></category>
		<category><![CDATA[inspirational copywriter]]></category>
		<category><![CDATA[short copy]]></category>

		<guid isPermaLink="false">http://co-writer.co.nz/?p=681</guid>
		<description><![CDATA[I&#8217;ve borrowed this from the inspirational copywriter, Andy Maslen: Short copy v&#8217;s long copy Here&#8217;s why more is less: Pythagorean theorem:&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;24 words. Lord&#8217;s prayer:&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.66 words. Archimedes&#8217; Principle:&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..67 words. Ten Commandments:&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..179 words. Gettysburg Address:&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..286 words. US Declaration of Independence &#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..1,300 words. US Constitution with all 27 Amendments:&#8230;&#8230;&#8230;&#8230;..7,818 words. EU Regulations on the sale of cabbage:&#8230;&#8230;&#8230;&#8230;&#8230;.26,911 words [...]]]></description>
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