Category Archives: Uncategorized

The power of writing your business story in full

I’ve just come back from my second Startup Weekend. It was another fantastic 54hrs of taking ideas and turning them into businesses. Key to the whole Startup Weekend is a five minute presentation to a panel of experienced investors and startup entrepreneurs. Those five minutes, along with an extra five minutes answering questions, are your

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Inspiration for small businesses comes from everywhere

Just following up on my recent blog post about the need for small businesses to want to be great rather than big, I spotted a short video on YouTube from Simon Sinek. He has a lot to say in the field of motivation and communication. I find listening to his talks or reading his work

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Building a great small business

I’m sure I am not the only person who has sat down… looked up to the ceiling … and wondered what they were really destined to do. How good could you be at something? How much change could you create? What would be your legacy? About 18 months ago I decided to get out and

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Using words to shift perceptions

Over the weekend, I went to TEDx Auckland. Designed to share the thoughts, words and ideas of New Zealanders, this event brought together 17 speakers and performers covering a vast range of subjects from the brain to music, creativity to social enterprise.   One speaker was Brian Sweeney, founder and producer of NZedge.com. He is

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Startup for tomorrow

Recently I decided to push myself out of my comfort zone. And I convinced my husband to join me. We farmed the kids out for 3 days and signed up for Auckland Startup Weekend. Then we threw ourselves into a different world. Now we’ve both been working for a long time. We’ve seen a lot

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Beer fails to appeal

So it is a couple of years since I wrote about beer for girls. Back then I struggled with the idea that you could target women with their very own brew. It seemed unnecessary to me. Why do we have to keep on creating more and more choice? Anyway, I decided to revisit the beer

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Business personality

Is it a higher meaning or simply a business personality? Simon Sinek’s mantra is that people do business because of what you believe, not what you do. It is an interesting idea. Why is it that some people work really well together and others just don’t connect? In reality there really isn’t a great deal

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Can we still learn from the news?

Last week, in an article on leadership, I learned a very interesting fact: our ability to learn declines with age. We aren’t talking retirement age either. Apparently, this kicks in from the age of around 30 for men, slightly older for women. We don’t learn forever At first this seems terrifying. Imagine a world where

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the life behind the business - co-writer

The life behind the business

My work is all about finding the right words. Words that talk about a business clearly. Words that bring a product or service to life. But sometimes, words don’t seem to be enough. I’m currently in the UK. It’s where I am from, despite living in New Zealand now. I am back in Blighty to

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call to action

7 things you should know about….a call to action

The call to action is a marketing essential. I thought I’d pull together a quick guide to help you understand what it is, and how you can use it to help your business. Call to action basics 1. Definition: A call to action is something that is written or designed in a way that gets

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